Event & Experience Consultancy

MAKE THE MOSTof bringingpeople together.

I help businesses turn event ideas into experiences worth the investment, with expert advice and hands-on support to bring them to life.

Let’s Talk Events
HQ: Phoenix, AZ · Partnering worldwideCollaboration first. Celebration always.

Work Together

EXPERT ADVICE.
HANDS-ON EVENT SUPPORT.

From an early idea to a room full of guests, bring experienced perspective and practical support to what you are building.

For businesses, founders & event hosts

make more of
your next event.

Find clarity, turn an idea into a plan or get help bringing the experience together.

  • Strategy Session · $350
  • Event Development Plan · $650
  • Strategic Partnership · From $800/month
  • Event Planning & Management · Defined assignments from $250
Explore Event Support

For event vendors & venues

make the business
behind it work.

Smoother bookings, thoughtful preparation and practical processes that help you deliver well.

  • Vendor Operations Build-Out · From $2,500
  • Venue Operations Build-Out · From $1,800
Explore Operations Support

Let’s find your starting point.
Complimentary 30-minute virtual consultation.

Let’s Talk Events

The Experience

EVERY DETAIL.a bigger picture.

The invitation. The welcome. The conversation that carries on after everyone leaves.

I help you think through how those pieces work together, where your budget will make a difference, and what people take away.

Behind the experience

Let’s Talk Events

Experienced perspective. Thoughtful choices. Room for a little fun.

Explore Working Together

Meet Madeline

GOOD THINGS HAPPEN WHEN PEOPLE COME TOGETHER.

That belief is behind Nightshift. I’m Madeline Narlock. More than a decade across events, hospitality, and agency work has shaped how I see an opportunity and what I know to look for.

I love the work of bringing an idea to life. The people you bring in. The decisions that make it better. The moment it all comes together.

When we work together, you have that experience and enthusiasm on your side.

Let’s Talk Events
Madeline Narlock, founder of Nightshift Planning Co., smiling

Madeline Narlock · Founder, Nightshift Planning Co.

A collection of champagne coupes catching the light

Collaboration first. Celebration always.

Ideas

A FEW THINGS
WORTH TALKING ABOUT.

Observations from the event world, ideas worth exploring, and places catching my attention.

Laptop and event strategy notes, an AI-generated illustration

Events & Strategy · October 6, 2026

if ai can write your event strategy, what are clients paying you for?

My experience should change the answer.

Read The Article

Let’s talk events.

TELL MEwhat you're working on.

Tell me what you’re considering, what’s already underway, or where you could use a hand. We’ll start there.

Book a Complimentary Consultation

30-minute virtual call.

If you include a mobile number, Nightshift may call or text you about this inquiry. Privacy + policies

We use the details you share to respond to your inquiry or provide your booked service. Submissions are processed by Formspree. Read our Privacy Policy.

An overhead arrangement of coupe glasses and reflections