Strategy
Keeping the business moment, the people, and the purpose connected so each decision supports a coherent direction.
About Nightshift
Thoughtful work begins with how you see the room.
Nightshift Planning Co. is the event strategy practice of Madeline Narlock.
Madeline partners with founders, brands, and organizations to shape experiences with purpose, creative clarity, hosting perspective, and conviction.
Headquartered in Phoenix. Partnering worldwide.
Meet Madeline
A strategist who stays close to the work.
For nearly a decade, Madeline has worked alongside brands, business leaders, hospitality teams, and communities creating experiences that bring people together.
What has kept her in the work is not the production itself. It is the possibility inside the room.
She believes gathering people well can deepen trust, strengthen a brand, open a new chapter, and create the kind of momentum that is difficult to manufacture anywhere else.
Nightshift grew from that conviction. Madeline wanted to work closer to the people building the business, stay involved in the decisions that shape the experience, and bring the same level of care to the purpose of the gathering as the room itself.
Today, she partners with founders and growing brands as a strategist, creative director, coach, and steady presence throughout the process.
Madeline Narlock, Founder
The point of view
The room is shaped by the decisions made before it fills.
An experience begins long before guests arrive.
It begins with what the business is ready to say, who belongs in the room, what kind of relationship the moment should create, and how the host wants people to feel in their world.
Madeline brings perspective to those decisions, creative direction to the experience itself, and thoughtful coaching to the people leading it.
How Madeline works
Close enough To notice clear enough to guide.
The strongest partnerships create room for honest questions, confident decisions, and ideas that become more themselves as they develop.
Creative direction
Helping define what the experience should feel like, then translating that point of view into a direction others can understand and protect.
Hosting
Considering how the founder leads the room, how guests are welcomed, and what people should understand through the experience.
Coaching
Asking the questions, naming the tension, and helping founders trust the choices that feel most aligned with what they are building.
“Behind every great event is an opportunity to connect people, strengthen communities, and spark something bigger than the event itself.”Madeline Narlock, Founder
Start a conversation
Tell us what you are building.
Share what is taking shape, where you are in the process, and what kind of support would feel useful.